GET A REP: the guide

What is a reputation and how do you get one?

Use this guide to formulate a reputation strategy that has people say: I've heard of her!

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Meet Rachael.

Rachael is the founder of Visible Women Media, a reputation agency for women in business, or women looking to build their career reputation.

She's a journalist, with more than two decades covering various industries and issues for one of Australia's largest media organisations, and acting in roles including chief of staff.